Once a fishing village, today Njivice is a famous tourist destination with hotels, campsites and apartments to accommodate guests and many restaurants. Guests can enjoy at the beautiful pebble beach with additional catering facilities as well as the small stone beaches with Mediterranean vegetation, shade and clear blue sea. Adriatic beach in the center of Njivice is characterized by a Blue Flag which guarantees the purity of the sea.

For an active holiday guests in Njivice can choose tennis courts, bike paths, jogging track, children's playgrounds, a promenade by the sea, water sports, diving, mini golf, beach volleyball, horseback riding and fitness center. It is possible to rent boats, scooters, bicycles and pedal boats.

In the summer months are organized fishing festivals, vocal ensembles and folklore.